NLMK Group, an international steel producer with operations in Russia, the EU and the USA, has opened a new sales office in Lima, Peru.
The new sales office and warehouse will not only bolster NLMK Group’s position in the prospective Peruvian market but also provide convenient supply routes to the entire South American Pacific coast.
The new sales office will focus on supplying plates for the production of equipment and abrasion-resistant components for the mining sector. NLMK Group will offer its premium abrasion-resistant Quard and high-yield strength Quend grades of steel, which will enable hardware manufacturers to increase the useful lifetime and productivity of their products.
At present, NLMK Group supplies steel products to a number of engineering companies in the region that produce truck bodies and other components for mining equipment.
Ilya Gushchin, NLMK Group’s VP for Sales, said: “There is only one steelmaker in Peru that supplies products similar to NLMK’s; so the growing demand is covered by imports. NLMK Group offers high-quality steels to engineering companies, which enables them to become more competitive. Currently, the Peruvian market for abrasion-resistant and high-yield strength steel consumes a total of 15,000-20,000 tons per year. Over the next five years we aim to increase our share in this niche segment to 30% and to consolidate our presence in the countries on the South American Pacific coast”.
NLMK Group has thirteen foreign sales offices and service centers located in ten countries across three continents, selling the Group’s products and processing steel based on customer requirements. (NLMK/Ukrainian metal)
