NLMK Group, a global steel company, is migrating its online marketplace https://nlmk.shop/ and customer service to SAP C/4HANA platform (formerly known as SAP Hybris), a part of SAP Customer Experience solutions portfolio, to enable prompt delivery of a wide range of steel products and a unique customer service offer.
NLMK’s e-marketplace for SME’s https://nlmk.shop/ was launched in March 2018. Clients can buy a wide range of flat, long, and metal ware products with a complete online experience from order placement to purchase documents.
In H 1 retail sales of steel products via https://nlmk.shop/ doubled from H2 2018, totaling 36,000 tons. In May sales reached 120,000 tons in annualized terms. The majority of clients (67%) are construction companies, followed by traders (17%), and steel structure manufacturers and consumers (16%).
Migration to SAP Customer Experience solutions portfolio will enable omnichannel customers engagement and a seamless integration of the marketplace and customer services with NLMK Group’s internal systems. The new platform will help speed up business processes and aid with the implementation of new customers services, such as product configuration and placing orders for production directly with a steel plant and tracking order fulfillment.
The nlmk.shop marketplace will feature the products of NLMK and its partner distribution networks and steel product processing companies. The platform will also enable prompt delivery of goods to any location in Russia, shipping products from any one of NLMK’s or its partner trading companies’ warehouses.
Ilya Guschin, NLMK Group Vice President, Sales, said: “With the new platform, we will be able to reach out to new clients, and to provide the best quality online experience to our existing ones.” (NLMK/Ukrainian metal)
