Ukrainian market of commercial products – first priority for Metinvest

Metinvest will become the first and only company in Ukraine to offer clients a maximum wide product range of structural shapes.
Starting with Q2 of 2011 the network of service metal centers will be able to offer a full product range of structurals for their clients, including items that were not available before. The output of new products in commercial volumes will be launched this July at rolling mills of Yenakievo Iron and Steel Works.
The expansion of product range is a part of client oriented sales policy of Metinvest. The policy includes, first of all, improvement of the steel product and services quality based on thorough analysis of market trends and feedback from consumers. Metinvest was able to attract best market researchers and traders who trace changes and latest market trends for timely satisfaction of clients’ needs. Due to vertical integration as well as non-stop intercommunication between the market and production enterprises, the Company has an opportunity to effectively load its production facilities and flexibly react to changes in demand.
The equipment installation process will be finalized in the immediate future, following which pilot lots of new products are to be tested. The start of commercial volumes production is planned beginning with July. Mills 360 & 550 will be adjusted for the production of five new items: angles 75, 63 and 45, channel No 8 and newly-shaped clamp for rail fastenings. Therefore, starting with the second quarter of 2011 Metinvest will become the only Ukrainian company to offer the most comprehensive product range for angles and channels.
Mr. Albert Avanesov, acting Director of Metinvest-SMC, said “Needs of our clients is a basic element of the production strategy. Due to a vertical integration, Metinvest is the only company in Ukraine combining an exceptional services and convenient location of metal centers. Vertical integration of our company and high-level client servicing enables us to reach maximum simplification of the procedure of booking the entire required product range from one metal center, while the geography of their location will help in reducing logistics expenses to the minimum.” (SteelGuru)