The Ukrainian industrial company Interpipe has been operating in Europe for a long time, and now this region has become the second “home” market for the company. This was stated by the company’s Director of Products and Resources, Vitaly Sueta, during the Exporters Summit 2026, organized by Forbes Ukraine.
According to him, the company has gone through several stages of transforming its export sales and is now at the stage of scaling decision-making and “deepening” into the European market.
“We are getting closer to our customers, listening to their needs and even developing a specific product together with them, which later, together with the service, generates even greater added value,” Sueta noted.
In recent years, Interpipe has launched commercial production of over 200 new types of pipe products specifically for the European market.
“These are niche products in different market segments. For example, we fulfilled an order for the supply of several pipes for a client in the Canary Islands, although we usually ship in metric tons. This demonstrates our flexibility and ability to adapt to the specific requirements of customers,” the top manager emphasized.
Sueta added that today it was not only about the geography of sales, but also about the depth of integration into the market.
“In conditions of global competition, especially with aggressive suppliers from Asia, we are increasing our competitiveness due to niche and premium products, the line of which is constantly expanding. This is a strategic process that requires planning 3-5 years in advance, as products undergo certification and prequalification for participation in long-term tenders,” he explained.
According to Sueta, the European market for Interpipe can be compared to the technological sport of Formula 1: constant competition requires regular investments in products and technologies. (Minprom)