Nornickel has launched its new corporate website, now operating on two domains – www.nornickel.ru and www.nornickel.com, for Russian and English speakers, respectively.
The new website is intended to enable users to develop consistent understanding of the company’s strategy, corporate governance principles, values and sustainable development policy. The new resource will help streamline the interaction with target audiences, tackle the existing and potential business challenges and disclose key developments within the company.
In terms of web technologies, the website was created in line with global best practices. Apart from being a means of communication, it also pursues a number of business objectives. Some functions, including those related to recruitment, procurement, sale of illiquid and non-core assets, stakeholder notification and all kinds of disclosures, have already been employed, and the company is going to move beyond what has been achieved.
The new website is an adaptive system displaying information in the most appropriate way depending on the type of a device used. Such feature is a must-have today.
The current version has great potential for further development, and the company sees it as an effective market-positioning tool. In the short run, the company plans to expand the website’s functionality, add multimedia and case content, start analyzing users’ behavior, etc. (Nornickel/Ukrainian metal)