NLMK Group, an international steel producer with operations in Russia, the US and European countries, has been honored at the prestigious Cannes Corporate Media & TV Awards 2016 international festival for the first time in its history.
At the Awards Ceremony that took place on October 14, NLMK received a Silver Dolphin in the Integrated Communications nomination for its #teamNLMK communication campaign organized in support of ‘Fusion’, NLMK’s new corporate film. The campaign was a team-building effort aimed at bringing together NLMK Group employees from 20 facilities across seven countries.
In 2016, the Festival received about 1000 entries from over 25 countries.
‘Fusion’ premiered in May. The underlying idea of the film is to show how NLMK Group stands out among other steel companies: despite the distances involved, and the cultural differences, NLMK is a single, unique team of professionals united by a common goal – to be leaders in the industry. There were no professional actors involved in the making of the film, only NLMK employees.
One of the elements of the #teamNLMK communication campaign was an international video greeting competition, with ca. 400 entries received from NLMK Group employees worldwide. (NLMK/Ukrainian metal)
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